Joseph Le · Product & UX Designer | Toronto

Hi, I'm Joseph.

I’ve helped banks reduce costs and improve lead generation by making complex digital experiences easier to understand.

I'm currently a Product Design Lead at CIBC.

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Work

Recent case study.

Reducing uncertainty in travel insurance decisions.

Read case study

Reducing uncertainty in travel insurance decisions.

Read case study

Reducing uncertainty in travel insurance decisions.

Read case study

Experience

I've built accessible and conversion-focused experiences at scale. I've worked on projects from responsive web to native mobile.

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Design Lead

CIBC

Leading a team of 3 (content and visual) to ship SEO-driven design that improves lead generation.

2025 — NOW

Design Lead

CIBC

Leading a team of 3 (content and visual) to ship SEO-driven design that improves lead generation.

2025 — Now

Design Lead

CIBC

Leading a team of 3 (content and visual) to ship SEO-driven design that improves lead generation.

2025 — NOW

Senior UX Designer

CIBC

Shipped 75+ responsive pages, scaled the design system, and mentored 8 designers.

2021 — 2025

Senior UX Designer

CIBC

Shipped 75+ responsive pages, scaled the design system, and mentored 8 designers.

2021 — 2025

Product Designer

Tangerine

Co-authored a new design system to tackle long-standing tech debt and fix urgent accessibility gaps.

2021 — 2021

Product Designer

Tangerine

Co-authored a new design system to tackle long-standing tech debt and fix urgent accessibility gaps.

2021 — 2021

UX Designer

Tangerine

Reduced operational costs by shipping self-service features.

2018 — 2021

UX Designer

Tangerine

Reduced operational costs by shipping self-service features.

2018 — 2021

About

Outside of work, I play tennis, love film, and enjoy learning about new things.

Contact

Let's chat!

Email me

joseph.le14@gmail.com

Email me

joseph.le14@gmail.com

Connect on LinkedIn

/in/josephledesign/

Connect on LinkedIn

/in/josephledesign/